Tuesday 20 September 2016

Good Trademarks Can Last a Lifetime

Idea Design Studio knows it is hard to create something that will be useful and important forever, but when it comes to trademarks, it is a real possibility. In 2000, 15 trademarks hit the century mark. Some of them are very common and seen in houses every day, the true mark of a successful trademark.
Idea Design Studio

A trademark, or servicemark when referring to services instead of goods, is a word, name, or symbol that distinguishes the product from others. A good example of trademarks are the symbols car manufacturers put on their models. Trademarks associated with international trade may be registered with the Patent and Trademark Office as well. Slogans, titles, and jingles are covered by trademarks, not copyrights.

Nabisco’s Cream of wheat, the picture of a chef holding a bowl of hot cereal, and General Electrics’ ‘GE medallion’ are two of the most popular ones. They have been immersed in America’s culture for over 100 years. Two other well-known trademarks are Carnation Brand condensed milk and Pabst Milwaukee Blue Ribbon Beer.

The first trademark was registered in 1870, and now words, phrases, symbols, designs, shapes, and colors have been established to identify companies, sources of goods, and consumers to the world. Idea Design Studio encourages trademarks and servicemarks to be patented, just like inventions. Almost 1 million registered trademarks are in use today, including the oldest US trademark. Samson, with a design of a man and a lion, was registered in May of 1884, for use on cords, line, and rope.

Some inventions or ideas may need both a copyright and a trademark, and the team at Idea DesignStudio is prepared to help clients determine that. There are a lot of details and intricacies and the patent procedure is extremely time consuming.

 The Idea Design Studio experts want to free up as much time
 as possible for you to create your next idea. 

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