Idea Design Studio knows it is hard to
create something that will be useful and important forever, but when it comes
to trademarks, it is a real possibility. In 2000, 15 trademarks hit the century
mark. Some of them are very common and seen in houses every day, the true mark
of a successful trademark.
A trademark, or
servicemark when referring to services instead of goods, is a word, name, or
symbol that distinguishes the product from others. A good example of trademarks
are the symbols car manufacturers put on their models. Trademarks associated
with international trade may be registered with the Patent and Trademark Office
as well. Slogans, titles, and jingles are covered by trademarks, not
copyrights.
Nabisco’s Cream of wheat, the picture of a
chef holding a bowl of hot cereal, and General Electrics’ ‘GE medallion’ are
two of the most popular ones. They have been immersed in America’s culture for
over 100 years. Two other well-known trademarks are Carnation Brand condensed
milk and Pabst Milwaukee Blue Ribbon Beer.
The first trademark was registered in 1870,
and now words, phrases, symbols, designs, shapes, and colors have been
established to identify companies, sources of goods, and consumers to the
world. Idea Design Studio encourages trademarks and servicemarks to be
patented, just like inventions. Almost 1 million registered trademarks are in
use today, including the oldest US trademark. Samson, with a design of a man
and a lion, was registered in May of 1884, for use on cords, line, and rope.
Some inventions or
ideas may need both a copyright and a trademark, and the team at Idea DesignStudio is prepared to help clients determine that. There are a lot of details
and intricacies and the patent procedure is extremely time consuming.
The Idea
Design Studio experts want to free up as much time
as possible for you to
create your next idea.
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